Concept demonstrationBrand identity
Identity system for a new venture
A concept demonstration showing how the parts of a brand identity are planned to work together for a new venture. Not a client project.
Illustration of the type of system delivered — not a product screenshot.
Objective
Give a new business a credible, consistent presence from its first day.
The challenge
New ventures appear in many places at once — website, social media, documents, packaging — usually before anyone has decided how the brand should look or sound.
Approach
- 01Define positioning and personality
- 02Design a logo system with variations
- 03Set colour and typography rules
- 04Apply the identity to launch creatives
Deliverables
- Logo system
- Colour palette
- Typography
- Brand guidelines
- Launch creatives
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